A multi-part teaser campaign was developed for a Saudi digital service to build anticipation ahead of the official launch. This campaign was strategically structured across four sequential videos, each designed to increase audience curiosity gradually, reinforce campaign messaging, and prepare viewers for the final reveal. I handled the full creative execution of the campaign, including motion graphics, voice over, and sound design, ensuring consistency in tone, pacing, and visual identity across all deliverables. The objective was to create a suspense-driven digital campaign capable of maximizing retention, strengthening recall, and generating pre-launch interest within the Saudi market. Through structured narrative escalation, typography-led animation, and a carefully designed audio treatment, the campaign maintained momentum across multiple touchpoints while preserving a cohesive strategic direction from the first teaser to the fina buildup. Explore more work: https://jmalali.com
