Saudi Thobe Brand Campaign Series | Video Editing

A multi-phase campaign series developed for a Saudi thobe brand, covering awareness, rebranding, national celebration, and fashion presentation. This project brings together four distinct videos, each designed to serve a specific strategic purpose while maintaining a unified visual and narrative direction. I handled motion graphics, video editing, voice-over, and sound design across the campaign, ensuring consistency in tone, pacing, and brand identity. The work focuses on translating traditional Saudi menswear into a modern, market-ready visual language that balances cultural authenticity with contemporary digital aesthetics. Each piece in the series contributes to a broader brand positioning strategy: Awareness video to introduce and establish presence Rebranding campaign to elevate identity and perception National Day campaign to build emotional connection Fashion video to showcase product appeal and style The result is a cohesive campaign system designed to strengthen brand rec